Sunday, February 13, 2011

Little Superheroes



Bravo Volkswagen!
I did not watch the super bowl but happened to catch the airing of the Little Darth Vader commercial for Volkswagen. Bravo and well done Volkswagen! For one who has had the distinct pleasure of raising a young and budding superhero, this commercial warmed the cockles of my otherwise carefully guarded and vigilantly aware heart when it comes to television commercials.




Capes, Cowboy Boots and Underoos
These little superheros (and you know who you are) donned bath towel capes, underoos, cowboy boots and their favorite character's Halloween masks (du jour) to use their special super powers and weapons to rid the world of evil (combating villains and rescuing distressed citizens - often parents and lame sidekicks). Along the way, they flew, became invisible, manipulated the dark force, deflected incoming projectiles and other magnificent and privileged feats.




Living the Dream
The moment Little Darth Vader used his powers to start the car allowed me to live the superheroes' reality that can only be experienced if one is a superhero. I was able to join in the joy and excitement in the sense of accomplishment that they must feel as they move from one adventure to the next.
thank you VW



Images
sfchron.com
cynical-c.com