Where Does Stereotyping Come From?
Just what perpetuates gender stereotyping in our culture? I can't imagine...oh wait, maybe this ad??? Although the copy clearly is gender neutral "a fun way to teach a child the importance of cleaning.." the ad shows a little girl happily using the ten piece cleaning trolley. She is even wearing an apron. Now imagine a little boy in her place in this ad.
Perpetuating Bad Decisions
And there is yet another horrific thing that this ad is doing. There are some people in the population that think if a little girl is so happy getting this cleaning device as a present, imagine what pleasure grown-up women will have in receiving vacuum cleaners and other household appliances for important occassions such as birthdays, Xmas and especially wedding anniversaries.
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