Interactive marketing company, Zugara, and RichRelevance, a company that specializes in personalization and product-recommendation tools for ecommerce sites, on Monday announced the launch of a new, augmented reality-driven "social shopping" application, called "Fashionista," that they describe as combining "the benefits of the fitting room with the convenience of online shopping and the power of the social Web." The app, which is initially being offered by fashion retailer, Tobi.com, is billed by the companies as combining:
- augmented reality
- motion capture
- real-time personalization
in order to create a "more social and intuitive" way to shop for clothes on the Web.
How It Works
Consumers can try on articles of clothing "virtually": the technology works with a Webcam and a printable marker that is held by the consumer to overlay clothes on the consumer's real-time video image. Via the printed marker, the app automatically detects where the consumer is standing in a room and adjusts the clothes they are trying on accordingly. The consumer can then change outfits by utilizing the app's motion capture technology to select a new piece of clothing from a personalized wardrobe without having to return to their keyboard and mouse, the companies say.
Here's the Social Aspect of It
Consumers can also take pictures of themselves wearing outfits they like by motioning over the camera icon within the Fashionista interface and they can then email those pictures to friends or upload them directly to Facebook, where they are published in their profile. their friends will then see the image in their news and live feeds and be able to comment on it.
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