Social Commerce
I wish I could think up these nifty terms that really mean what they say. Best Buy has a Facebook brand page where they are exporting the entire BestBuy.com product catalog and assets through an API called Remix. The tabbed page is called "Shop + Share." You don't have to leave Facebook to "window shop" at bestbuy.com.
The Social Part of It
Some studies claim that 70% of customers are looking for peers to provide recommendations as part of their purchase decision. This brings customers and peers together in an environment where they are hanging out and communicating.
Right now, you can only look at items but soon, you will be able to purchase directly from this page.
The viral aspect has been phenomenal. They have grown from about 27,000 users to 900,000 users since they added the feature about a month ago.
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